Ad reach readiness
The paid-search baseline is ready for a controlled launch.
This page records the public campaign controls: offer, landing page, conversion path, negative positioning, and first-week operating rules for tariff margin analysis search demand.
Primary landing page.
The main paid-search destination is tariff margin analysis for importers. It keeps the promise narrow: a fixed-fee records screen that helps importers decide whether tariff and duty records are ready for a specialist conversation.
Offer and conversion path.
The offer is the $1,500 data-readiness screen. The conversion path starts with a non-confidential intake and leads to a controlled payment and scope conversation before any source files are requested. The thank-you page confirms submission without promising claim eligibility or recovery.
High-intent search themes.
The campaign should focus on tariff margin analysis, import duty analysis, landed-cost duty analysis, tariff exposure analysis, duty drawback data readiness, drawback records, and broker review tariff records. Early matching should stay exact and phrase until search-term quality proves broader demand.
Negative positioning.
The campaign should suppress low-intent or wrong-fit traffic such as jobs, salary, free templates, tariff news, HTS lookup, HS code lookup, law-firm searches, CBP login searches, and general political tariff traffic.
First-week controls.
Launch only after account identity, billing owner, budget, and tracking approval are confirmed. Kill or rewrite weak ads if the first real traffic skews to news, jobs, law firms, code lookup, or tariff politics. Keep and tighten terms that include importer, landed cost, duty cost, COGS, margin, drawback records, or tariff exposure.